New Business · Growth · International Projects

Business solutions for brands that want to grow in any market.

Belo Horizonte, BR → Global · 10+ years turning
opportunities into measurable revenue.

See work
João Souza

Selected Work

(11)
01

Creator Week Asia, Macau

Represented 1BMG at Asia's leading creator economy event, with 10 Brazilian creators totaling nearly 30M followers, plus dozens of AAA global connections.

International / Creator Economy / 2025
02

Cifra Club

End-to-end management of advertising projects for 30+ of Brazil's most valuable brands, plus a new online courses and digital products vertical that drove +30% growth at one of the country's largest publishers.

Advertising / New Business / Revenue
03

1 Big Media

Built the new business area and led a partnership deal with one of Brazil's biggest creators, positioning 1BMG as the strategic Head of a globally relevant kids' gaming brand.

New Business / Creator Economy / Partnership
04

Drogaria Araújo

Creative direction and scriptwriting for three sketch-format films for Black Friday, aired across the interior of Minas Gerais.

Creative Direction / Script / 2025
05

César Menotti & Fabiano

Music video direction for the sertanejo duo, with creative concept and audiovisual direction of the piece.

Direction / Music Video / Music
06

Itaú

Rebranding of the training platform for 5,000 outsourced staff and naming of the ATOM platform, moving the operation to online support.

Branding / Naming / Positioning
07

Grupo Concepción

Internationalization campaign for one of the world's largest food groups, with concept and copy for TV, radio and online.

Campaign / International / Copywriting
08

Festival Best of Blues

A tripod of media, content and digital products with Cifra Club: 2,500+ tickets sold, the festival's top commercial performance.

Growth / Sales / Content
09

3 Palavrinhas

Brand Guide, new B2B and B2C personas and an editorial map to expand the reach of one of Brazil's biggest kids' brands.

Brand Strategy / Personas / Editorial
10

NAB Show

First time representing 1BMG: 60+ real conversations and business opportunities that don't exist online.

International / New Business / 2026
11

LOOVI

Hiring and managing 200+ influencers for LOOVI's campaign, culminating in a charity match at Vila Belmiro alongside Neymar.

Creator Economy / Campaign / Event
10Years of experience
+75MIn managed projects
+50Brands served
+100BSocial media views

Services

(06)
01 New Business & Revenue

I build scalable business opportunities, from first contact to revenue. I work on qualified prospecting, structuring strategic partnerships and a commercial policy for sponsorships and direct sales. I create new recurring revenue streams and apply my own evaluation methodology to prioritize where to invest capital, time and the team's energy.

02 Growth & Product

I connect product, data and market to drive sustainable growth. I work on increasing ARPU, monetizing audiences and validating new business models. I lead the launch and restructuring of digital products, always guided by metrics and real user behavior.

03 International Projects

I lead the entry of brands and products into new global markets. I define positioning, adapt the offer to the local audience and represent the company at international events. I manage teams, partners and clients across different countries, cultures and time zones, from concept and market validation to the first commercial results.

04 Branding & Positioning

I translate business strategy into brand identity. I develop brand strategy, brand guide, naming and brand architecture, mapping B2B and B2C personas. I define the communication territory that sets the brand apart from competitors and sustains growth over time.

05 Marketing & Communication

I structure communication end to end, from strategy to the final asset. I define the editorial line, run integrated on and offline campaigns and handle advertising and corporate copy, backed by market research. I align every message with business goals to expand reach, engagement and brand perception.

06 Creative Direction

I own creation from concept to execution. I create creative concepts, write scripts and direct audiovisual pieces, leading brand productions end to end. I balance a strong idea, the right language for each audience and the delivery of measurable results.

Experience

(06)
  1. Since 2025

    International Projects Manager

    1 Big Media Group · Florida, USA · Remote

    • Market-entry strategy for new markets, with brand positioning and product presentation to the local audience.
    • Closed the first international clients, establishing the base for global operations and revenue generation.
    • Represented the company at international events, strengthening partnerships and expanding global presence.
  2. 2024 to 2025

    Head of Sales & Business Development

    1BMG (One Big Media Group) · Belo Horizonte · Hybrid

    • Proprietary methodology for evaluating new business: 15+ partnerships assessed, optimizing capital, time and knowledge.
    • Partnership deal with one of Brazil's biggest content creators, positioning 1BMG as the manager and strategic Head of one of the world's most relevant kids' gaming brands.
    • Relationships with platforms (Spotify, YouTube, Meta, ByteDance) and creation of new revenue streams.
  3. 2024

    Head of Content

    Seguradora LTI · São Paulo

  4. 2019 to 2023

    New Business & Revenue Manager

    Cifra Club · Belo Horizonte

  5. 2018 to 2019

    Marketing Analyst

    Palco MP3 · Belo Horizonte

  6. 2017

    Artistic Curator

    HitBel · Belo Horizonte

(About)

Project enabler with over 10 years in growth, new business and partnerships, connecting strategy, product and content to drive growth and measurable results.

Based in

Belo Horizonte, BR · Global

Education

Advertising · PUC Minas

Languages

PT · EN (advanced) · ES

Clients

1BMG · Itaú · Cifra Club · Drogaria Araújo

Connect

(02)

Featured · LinkedIn

On Instagram

Get in touch:

contato.joaoozoua@gmail.com